Top 5 Reasons Why Sponsoring NMTS Events is Good Marketing
Event sponsorship can be a more powerful way to spend your marketing dollars than you may realize, particularly when you work with Note-Able Music Therapy Services.
1. Sponsorship is a powerful way to communicate your values to your employees, customers, and partners
Studies show that corporate responsibility practices affect employee engagement and customers’ purchasing choices. Sponsoring NMTS events is a concrete and visible way to put your values into action that all your stakeholders can see and appreciate. And that translates into business.
According to a study by public relations and marketing firm Cone Communications and Echo Research (as reported on Fox Business), “Corporate social responsibility is now a reputational imperative, with more than 90 percent of shoppers worldwide likely to switch to brands that support a good cause, given similar price and quality.” Corporate responsibility also plays a role in employee recruitment, satisfaction, and retainment. Employees want to be part of organizations that prioritize community impact, particularly in the growing millennial workforce as “94 percent of millennials want to use their skills to benefit a cause.”
Partnering with NMTS not only builds name recognition, it clearly communicates your values and commitment to this community. Since people are supporting and joining companies that are engaged in values-based activities, sponsorship can be a powerful element of any marketing strategy.
2. It’s all about who is in the room and who else is listening
Our supporters and event attendees are people you want to get to know. In general, they are active in the community (Connectors!) and have the capacity and interest to engage with businesses, products, and experiences that speak to their values and interests.
We are committed to community-based music therapy and adaptive music, which means we do a lot of our work in the community. Last fiscal year, we served over 1,200 people directly, both in our facility and with partner organizations. We also had face-to-face interactions with over 17,000 people in the community through more than 50 performances and outreach events.
When you sponsor NMTS, you have the opportunity to communicate in a unique and personal way to thousands of local people you really want to get to know. And they want to get to know you.
3. Your marketing dollars will strengthen our community, while growing your business
A strong community is a robust economic engine for everyone. When you support Note-Able Music Therapy Services, you are working in concert with many local efforts to address mental health issues, addiction, social isolation, homelessness, poverty, and inclusion of people with disabilities. Your sponsorship dollars work overtime by actively supporting your business while also strengthening the long-term social and economic fabric of the Truckee Meadows.
By sponsoring NMTS, you also support:
- The Eddy House
- Washoe Country School District
- Carson City School District
- Renown Health Pediatric and Cancer populations
- Northern Nevada Adult Mental Health Services
- Senior Bridges at Northern Nevada Medical Center
- Warm Springs Correctional Center
- The Children’s Cabinet
- The Life Change Center
- Reno Philharmonic
4. It’s a great way to share the fun with important stakeholders
When you sponsor a table or become the title sponsor, you have the opportunity to treat important customers, employees, or connections to a unique experience and strengthen those relationships. We all know business is built on relationships. Attending this grand event is a fun and different way to deepen your key relationships.
5. It’s super fun
You deserve a little fun while doing good business, as well. There are a lot of ways you can spend your marketing dollars, but none of the others come with the joy of doing good for your community along with dancing, masks, laughter, fancy cocktails and appetizers, and plain old fun.